Web2Submitter: A Case Study in Traffic Building
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Web2S: Ken, you were one of the “early adopters” of Web2Submitter. Why Did you buy Web2Submitter in the first place?
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Ken: Well, in fact I didn’t actually buy Web2Submitter - it was included with my ASC Elite membership… But I certainly do make regular use of Web2Submitter, and have since the initial Beta test phase.

Web2S: So why have you been so quick to build Web2Submitter into your regular promotion operations?

Ken: Because it was easy to set up and use, and allows me to promote my web site posts…

• more frequently than I’d otherwise have time for
• to a wider range of Web2.0 services than I’d be able to do consistently
• in a shorter time than if I did everything manually

Ken: I also participate in the Buzz Group - because as someone aiming to promote my website business, I’m interested in gaining the broadest possible reach among my niche community, wherever they congregate online.

Web2S: Can you be more specific about how the The Buzz Group helps increase your site visitors?

Ken: Sure… Note that I pick one article each week - the “best” one I want to target particularly - for submission to the Buzz Group. Participating…

• helps me quickly raise visibility of my posts above the “noise”
• helps me to learn how to participate more effectively in the various Web2.0 book marking and news services. There are lots of nuances…

Web2S: Can you give us an indication of the difference in traffic levels you’ve seen through use of Web2Submitter?
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Ken:

1. June graph - shows impact of Web2S only:
- great traffic spike, but quick decline to a little above “base level”

June 8 article posted; Music Software - 5 Key Factors
June 12-19 averaged 3,381 page views/day
June 20 ran Web2.Submitter promotion about 2pm: same day traffic spike to 8,976 page views, with 16,730 the on 21st - 495% growth!

2. July graph - shows impact of Web2S + Buzz Group
- again great traffic spike
- this time sustained traffic over the next week or more

July 1-9 averaged 1,667 page views/day
July 5 Post titled: Solution to Studio Monitors form Hell
July 10 ran Web2.Submitter promotion about 10am: same day traffic spike to 10,752 page views - 645% growth!

July 12-17 averaged 3,107 page views/day - a base-line improvement of 186% since July 1-9

July 16 article posted; Equalizers 101 - Solutions from Mixing Mistakes
July 18 ran Web2.Submitter promotion about 1pm: same day traffic spike to 6,922 page views
July 19 submitted to Web2.Buzz Group about 10am; same day traffic to 5,052 page views- 223% growth!

Web2S: So what’s are the impacts you’ve noted from this traffic increase?
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Ken:

Personally, I’ve found it encouraging to see the rapid growth in visits and page views. While developing list building and income strategies, I monitor some key parameters to make sure we’re on the right track - page views per visitor, duration on page, exit actions, etc. Web2Submitter and the Buzz Group provide meaningful levels of activity to begin conversion testing - without the cost of a PayPerClick campaign.

It feels like progress

One thing that’s become very clear is that different traffic sources bring different visitor behavior - their motivations are different, so I need to present different information and options to meet their needs.

Web2S: What about the site itself?

Ken: Good point…Since I use a Web2.0 publishing platform, one immediate impact of growing visitor rates is that comments and participation in Polls and surveys is increasing. So the site looks more “alive”

Ken:

Also, from a business point of view, its early days yet, but there are several benefits we’re seeing:

• new types of income possibilities
• List Building is faster
• Faster market feedback
• Raises the value of the website “real estate” for advertisers
• Increased income through contextual advertising and affiliate sales

Web2S: Tell us where our readers can have a look at your site, if they want to find out more about what you’re doing?
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Ken: Here’s a link to our website
www.HomeMusicRecording.com

Ken Johnstone
Dumfries’ Scotland

Files included:
case.txt
ken.png
various screen shots