Let’s get there at last…
Using my “flat fish” example, what if we typed our search query like this:
flat fish sdjksdh
Then provided sdjksdh is a nonsense word, not in the Search Engine database, we’d see the nearest avaiable results ie entries about “flat fish and something else“.
But we’d not see results which have the exact term […]

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A: A method of finding which Ads have the highest CTR (click through ratio) for a given keyword.
Why do I want to know?
Because when I’m building an advertising campaign for an offer, I want to know who my best competition is, so I can devise a strategy to gain a viable marketshare, if not to […]

Did you know that Google sets higher CTR threshhold for broad and phrase matched keywords vs exact match.
So what?
Well, if we can find the Ads which exceed this threshhold, we’ll have found:

the ads with highest CTR
the keyword(s) they are targetting (which the higher CTR probably means lower bid price for a given position)

So if we’re […]

Just to keep a learning diary as we develop various direct advertising campaigns.
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Glen
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